Tell us what you think

It's a simple question and is rarely asked: How did we do? That's the basis of the example customer satisfaction survey from Kohl's. Kohl's notes on this customer satisfaction survey form that they're dedicated to providing a "great shopping experience that offers quality and stylish merchandise and service that exceeds your expectations." Kohl's provides a simple form with just the single open-end question. Kohl's form also suggests three other ways to provide feedback if the customer does not have the time to complete the form: by contacting the manager on duty, by e-mailing Customer Service, and by calling a toll-free Customer Service number.

There's also a rather unique additional item on the Kohl's customer satisfaction form: an opportunity to thank any Kohl's Associate responsible for exceeding your expectations. Kohl's apparently uses these forms as input on who to reward for a great job performed.