Monday, December 22, 2008

You call, we haul
















Many service providers will request your opinion after performing a service for you. Here's an example of a brief questionnaire that was created by a team responsible for office and equipment moves. You'll almost immediately notice that custom graphics are used to correspond to response choices. It combines a checkbox response approach with graphics that match the service provided. A rather interesting approach used to gather opinions by the team.....


Opinions count and I count opinions


This is the first post of my new blog on the tips and tools used by researchers to gather opinions. I believe opinions count and I also count opinions. I particularly count the opinions of the employees in my company. I'm a research manager in an international information technology company. In a graduate survey research class, we were challenged to bring to each class meeting (remember the days when you actually attended a class, seated in a classroom with a live professor?) an example survey to critique. We reviewed the questionnaires --- the design, the construction, the questions, the response choices, and the little things often hidden on questionnaires. I have quite a collection of survey questionnaires, but could never have enough. On this blog, I'll share with you some of the questionnaires that I have collected over time. Oh, I'll also share my opinion about them too. Hopefully, you'll find something interesting or informative. If you're in the opinion bait business or if you're thinking about conducting your own survey, perhaps you'll find something of interest on this new blog.
Image credit: NetBase Corporation